When asked whether the BBC has a duty to promote an ethical message, newsreader Jane Hill replied that the duty is not to promote a message but to reflect society. Our duty, says Jane, is to represent the UK in all its forms. Class religion, colour, disability and so on.
So I wonder how Jane's view squares with what appears very much to be a "help children in need" message that the BBC has been putting out recently.
Oddly enough the BBC children's TV news programme Newsround didn't mention Anti-Bullying Week on any of its bulletins, although there is something about it on this web page.
How does the Corporation decide which children are the ones in need? Because I still get the impression that gay kids are the ones losing out. Challenging gender stereotypes alone is not a substitute for directly challenging homophobic prejudice.
When David Bond interviewed Sepp Blatter yesterday, he didn't ask Blatter a single question about homophobia.