Save Kids TV has written to Sir Michael Lyons (Word doc) at the BBC Trust requesting more funding for UK-made programming which, they say, reflects the diverse lives British children lead today, representing society and the world around them in a way imported shows never can. The letter is signed by:-

Anna Home, Chair Save Kids' TV, Children's Film & Television Foundation and former Head of BBC Children's Programmes

Anne Brogan, Director, Kindle Entertainment

Anne Wood, MD, Ragdoll Productions

Bernard Ashley, Screenwriter and Author

Bernie Corbett, General Secretary, Writers' Guild of Great Britain

Biddy Baxter, Former editor Blue Peter, BBC Children's Programmes

Billy Macqueen, MD, Darrall Macqueen Ltd

Carole Tongue, Chair of the UK Coalition for Cultural Diversity, Former MEP

Christine Payne, General Secretary, Equity

Edward Barnes, Former Head of BBC Children's Programmes

Estelle Hughes, MD, 3Line Media

Floella Benjamin, Broadcaster and producer

Gary Pope, MD, Kids Industries

Gillian Cross, Author

Isabelle Gutierrez, Research & Press Official, Musicians Union

Jacqueline Wilson, Author

Jocelyn Hay, President, Voice of the Listener and Viewer

Jocelyn Stevenson, Creative Director TT Animation

John McVay, CEO, PACT

Lewis Rudd, Former Controller of Children's Programmes, Thames TV, Central TV and Carlton TV

Lord Rix

Nigel Pickard, Director of Family Entertainment and Drama, RDF Media, former Controller BBC Children's,

Oli Hyatt & Daniel Isman, Blue Zoo Productions

Owen Atkinson, CEO Authors’ Licensing and Rights Society

Philip Pullman, Author

Professor David Buckingham, Director, Centre for the Study of Children Youth and Media, London Knowledge Lab, Institute of Education, University of London

Professor Jeanette Steemers, School of Media, Arts and Design, University of Westminster

Professor Máire Messenger Davies, PhD, FRSA, Director, Centre for Media Research, School of Media, Film and Journalism, University of Ulster

Professor Sylvia Harvey, Chair, Citizens' Coalition for Public Service Broadcasting

Russell T Davies, Producer/writer

Sarah Baxter, Broadcasting Group Secretary, Society of Authors

Sophie Chalk, Director of Campaigns, International Broadcasting Trust

Stephen Garrett, Executive Chairman, Kudos Film and Television

Susan Stranks, National Campaign for Children's Radio

Tony Robinson, Actor, broadcaster

Will Brenton, Founder and Director, Wish Films

Newsround Blog agrees with the sentiments of the above letter, but with the following additions:

Funding is not insubstantial, yet the service provided at present by the BBC is skewed, with little or no provision for teenagers and those kids from vulnerable groups. The BBC has been shown to surreptitiously discriminate, especially against older children. There's no point in extra funding for TV if that funding is merely to entrench the status quo.

See also this blog about Phil Redmond's RTS lecture. Phil was not one of the signatories.