Just over two weeks ago Sunday Life on BBC1 carried an item about school proms, and a few days before that BBC News also included an item on the topic. Not to be outdone in promoting this American cultural import, Newsround yesterday had press packer Bethanie and her friends extolling the virtues of a primary school prom. Introducing the press pack report, Adam asked "Did you celebrate the end of term in style?" and continued "Well Bethanie in Hull certainly did. Take a look at what she got up to."

We saw Bethanie having her hair done, putting on make-up, and then showing off her dress which had been specially made for her. Bethanie and her friends arrived at the prom in a pink stretch limo and walked along a red carpet to the school hall.