Thursday, June 26, 2008

Heinz Meanz Homophobz

Heinz said "It is our policy to listen to consumers. We recognise that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it."

That was their first excuse for withdrawing a TV advertisement which included a kiss between two men. Heinz withdrew the ad after less than a week. Recently they've come up with other reasons, none of which actually goes as far as to say "Heinz is a homophobic company."

A small number of bigoted consumers didn't like the advert. But most people seem to approve of it, including members of a UK parents' forum.

So why is Heinz only listening to the bigots? Whatever happened to the company's Diversity Policy? It looks like Heinz is not a trustworthy company.

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