Thursday, October 25, 2007

Eighteen creative future months

There is a special BBC channel aimed for 0-6 year old children. And then there is another BBC channel which the BBC says is intended for 6-12 year olds.

When Richard Deverell was asked on Newsround what the BBC was doing for teens he replied that the BBC would hopefully launch some new services "in the near future." That was almost a year and a half ago.

In the year and a half since 'Creative Future' was unveiled on 25 April 2006, the BBC has done its level best to exclude teens from CBBC - except for those it needs to participate in projects such as the real life Serious series, where the dangers would be too great for under 12 year-olds.

The new BBC teen 'brand' BBC Switch has launched. Jana Bennett, Director BBC Vision, said: "I am incredibly proud of the work being done by Andy Pariftt and his team, it is great to have this project as part of BBC Vision."

So what's to be proud of? A couple of cosmetic changes to Radio 1 and an imported soap (no longer in production) followed by a new music programme on BBC2 on Saturday afternoon. That's basically it.

BBC Switch? BBC Switch-off, more like! Not surprising that the BBC made so little of this teen 'brand' launch.

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