The Blue Peter cat apology

Anyone who saw Zoe and Konnie apologise for the Blue Peter cat-naming competition irregularities could be wondering if the apology was sincere.

Smugness, rather than contrition, was the order of the day. Blue Peter viewers weren't given any explanation for what happened, and instead the programme imagined it could clear the air by introducing another kitten - this time called Cookie. They weren't even prepared to let kids choose a name this time round. 'Socks' still bears the name not chosen by the majority who took part in the poll last year.

Tim Levell is the new editor of Blue Peter, and good luck to him. Of course, there was no excuse for mistakes already made, but I think the BBC has been quite harsh on Richard Marson, the programme's former editor.

Richard Deverell - so it's been reported - was told to sack him after it emerged that a poll of Blue Peter viewers was ignored. But doesn't Mr Deverell himself share the same condescending attitude to kids which led to the Blue Peter errors? And doesn't he back up the current de facto CBBC discrimination policy against lgbt and older kids. After all, their views are still being ignored on feedback and messageboards.

Why was the 'Your Life' section (Everything you need to know about growing up) removed from CBBC's website? (blog 28 August 2007) Jana Bennett said "We help children understand themselves and their relationships in all their rich complexity..." but could it be that she was the person ultimately responsible for removing the help?

Richard Deverell asked kids to trust CBBC (blog 21 September 2007), but first he should show that CBBC has earned that trust.

On Friday new bullying guidance was published by the Government. This is how Newsround reported it at 5.25pm on BBC1 -

Sonali: Beating the cyberbullies - Schools are urged to do more to protect you. ... First to a big problem for many of you - cyberbullying. Lots of children are having their lives made a misery by hi-tech bullies, and today the Government said schools should do more to tackle the problem. Teachers are going to be given advice on how to stop it. Here's Adam with more.

Adam: Thank you Sonali. So what is cyberbullying? Well it's anything nasty that's sent to you on your mobile. It could be cruel comments while you're on Instant Messenger. Or it could be vicious videos of you that are posted on websites. The Government also says that if you log on and check out people being bullied online, then you're making the problem even worse....

Adam: Well the Government has released a special video that's going to be sent to your school. And they're going to be telling teachers to do more and have a school policy to sort out problems with cyberbullying. Now earlier on today I got the Government to email me over some tips about what you should do if you're a victim of cyberbullying.

Advice
1} Don't reply to any nasty messages.
2} Keep all the messages so that someone can help you out.
3} Tell someone - let a parent or teacher know as soon as possible.
4} Keep all passwords secret.
5} Don't give out any personal information (like birthday, phone number or address)

Then, later in the programme we saw a clip from the DCSF video which is being sent to schools along with guidelines for teachers. We saw Ed Balls ("the top politician who's in charge of looking out for kids") say:-

Every child should be able to go to school and travel home free from bullying of any kind. And we have new challenges with the internet and mobile phones which we also need to address. Our guidance will help parents and schools, and young people themselves, face up to this problem and stamp it out once and for all.

On the DCSF Government website Ed Balls points out that teachers often feel ill-equipped to address homophobic bullying, and that bullied pupils are uncomfortable about reporting the problem. "Homophobic insults," he says, "should be viewed as seriously as racism. We must uphold every child’s basic right to learn in a safe and secure environment, free from bullying."

I understood that they might possibly feature a presspacker from an lgbt family covering a suitable newsworthy story, but Newsround failed to report the guidance dealing with homophobic bullying for primary and secondary school teachers. It wasn't reported on Newsround's website either, so I will write to them tomorrow to find out why it wasn't covered.

There is also Stand up for us which was announced during Anti-bullying week 2004.

Richard Deverell, Head of CBBC, interviewed by Lizo on 20 September 2007

Yesterday Newsround reported the Blue Peter story mentioned in my previous blog. Sonali explained the events which led to the deception. (Thursday BBC1 5.25pm) In her report Sonali said that "The name that won the vote was, in fact, 'Cookie' but for reasons that are still unclear, your votes were ignored ..."

Following Sonali's report, Lizo interviewed Richard Deverell about the incident -

Transcript
Lizo: Well this is the man in charge of CBBC. Richard, what do you have to say about the situation?

Richard Deverell: The most important thing to say is I'm very sorry. It shouldn't have happened. It was a bad mistake and I'm very sorry it did happen. And we're clearly taking a number of steps across the whole of CBBC to make sure this sort of thing never happens again.

Lizo: Now this isn't the first time that CBBC has been accused of misleading children. What do you say to kids who think they just can't trust CBBC any more?

Richard Deverell: Well I hope they don't feel that, and I would ask them to trust CBBC. We've looked back over three years of programmes - we do a lot of programmes - we found three mistakes in that period, of which this is one. Now clearly that's three too many, but the vast majority of the programmes we make are absolutely trustworthy, and I hope going forward they'll all be trustworthy.

Lizo: Well thanks for joining us today, Richard.

Richard Deverell: Thank you.

More about this soon.

More CBBC shenanigans

The MediaGuardian reports that former Blue Peter editor, Richard Marson, is understood to have been suspended by order of senior management after another instance of viewer deception on the programme during his stewardship. Staff at the BBC were said to be in shock following the decision.

A competition to name the Blue Peter cat resulted in a name which was deemed inappropriate for kids. The name eventually given to him was Socks

Maybe this will be reported on Newsround or its website.

Newsround has been making the blogosphere recently, but it's not about the programme's discrimination against lgbt and older kids - it's all about Newsround's web coverage of the events surrounding 11 September 2001.

I was looking up Newsround on Google News and came across a Telegraph piece written in time for the start of the new school term. It's about staying safe on the web and I think it has some sensible advice for parents and kids. One surprise, though, was finding some remarks taken from a discussion about the dangers of chatrooms. The surprise wasn't anything the kids said, it was their ages.

According to the Telegraph, Kelly aged 14 from Kent said If you don't give out personal details, then you are safe. And ignore people who are rude and Jackie from Perthshire (also aged 14) commented People have often asked to meet me while I've been in a chatroom, but I just ignore them and log off

Could it be true that Newsround has given a voice to two 14 year old kids? So I checked the website and found that the feedback was from way back in 2003. That explained everything. If they'd posted anything this year, it would be consigned to the digital waste bin.

"Now it's time to visit the most important man in the country for children, apart from your own dad. He's the Children's Commissioner and it's his job to stick up for us kids."

Those are the words of 15 year old Billy Gould at the start of a video interview with Sir Al Aynsley-Green which can be seen on the Commissioner's website. In August presspacker Jasmine, 10, took part in a three-day event to help find out the best way to help young people in the country. Kids (up to the age of 18) had to decide what issues were of most concern to them and vote how some money will be spent by Sir Albert.

The Children's Commissioner for England has called for more funding for voluntary sector mental health organisations. One in ten children aged 5 to 16 has a mental health problem at any one time. (also see blog 2 September 2007)

Amy's press pack report

Three weeks ago presspacker Catherine told viewers about being picked on because of her ginger hair (see blog 22 August 2007). Today we heard from presspacker Amy, 10, who used to be picked on because of her size.

Newsround BBC1 - 11 September 2007 @ 5.30 pm

Transcript

Ellie: Are you worried about the way you look? Well, presspacker Amy wrote to us because she used to get upset about her body shape. But she's not letting it get her down any more. Here's her report.

(Amy, seen in a reflection from a distorting fairground mirror)

Amy: Hi, I'm Amy. I used to be really worried about the way I look. (Amy faces camera) Because I was being bullied about my body size. Some kids in my class called me names because I was bigger than them. (Screen caption: Amy used to get bullied) It made me feel really sad inside. I may not weigh the same as a stick insect but over the last year I've really changed my mind about my shape. When I was in Year 3 and 4 I didn't have any friends, but now I do. (Amy is seen playing with friends) They've really helped me feel more confident about myself.

Amy ( to Kym, 10, on her left): When I was getting bullied you were the one I could turn to. Why did you want to be my friend?

Kym: I didn't like leaving you somewhere and getting picked on and upset.

Amy (to Peggy, 10, on her right): And do you think it would be better if I was thinner?

Peggy: Not really because you're not exactly the same if you were to be thinner would you - it would be weird.

Amy: Lots of people think that if you're a bit bigger you just sit around eating junk food all day. That's not true. (Amy is seen preparing a fruit salad) I love cooking. I always eat lots of fruit and veg and other healthy stuff. (Screen caption: She eats lots of good stuff) I keep really active too. (in karate class) I've been doing karate for a year now. Doing exercise makes me feel really good about myself. If people call me names now it wouldn't bother me because I like the way I look. This is Amy reporting for Newsround in Suffolk.


Webpage

CBBC relaunch

After a few rough patches the CBBC relaunch is more or less complete. Some of the best features are the new CBBC continuity studio and presenter Ed Petrie with his sidekick Oucho the cactus. It would have been better for Oucho to be a gay cactus just to prove that CBBC is inclusive. But fairly early on he revealed that he's got a girlfriend.

Some of the new programmes are quite good, including Escape from Scorpion Island which was filmed in Brazil.

The screen logo can be annoying when it moves. Also I preferred the old website which was easier to navigate.

Commercial TV channels are now allowed to advertise gambling so I'm not sure about the arcade machine on CBBC's home page - it might promote the wrong idea. However the most disappointing thing about the website is the loss of permanent growing up advice for kids when the No Problem pages were removed. But fortunately they have kept the Your Life messageboard and questions are still being answered by CBBC's agony uncle. The archive contains his last ten replies to each of seven aspects of growing up.

Mary McAleese, President of Ireland, last week welcomed delegates to a congress on suicide prevention. Amongst the topics discussed was suicide attempts by children. Professor Carol Fitzpatrick, an expert in child psychiatry at University College Dublin, reported her study which had found that, of the more than 400 children and young people referred to hospital because of attempted suicide, about 10% were aged 11 or under, and some were much younger.

Speaking on Friday, Mary McAleese pointed out that bullying sometimes features in the story of suicide. Speaking to the 24th International Congress on Suicide Prevention in Killarney, Ireland, she said gay people in Ireland encounter a hurtful undercurrent of bias and hostility. “For many it [being gay] is a discovery which is made against a backdrop where, within their immediate circle of family and friends as well as the wider society, they have long encountered anti-gay attitudes which will do little to help them deal openly and healthily with their own sexuality.”

On 13 March 2006 there was a Newsround Extra programme dealing with childhood depression (see blog on 2 April 2006). It was a programme which could have been relevant and helpful, but it's the sort of programme which CBBC is seeming to avoid completely now.

For a while this spring and summer it seemed that CBBC might be beginning to address the kind of problem President McAleese was talking about. The Your Life messageboard had started to include a few posts from lgbt kids or about lgbt-relevant issues (blogs on 24 May & 26 June 2007). Two months later there are very few lgbt messages, and I recently put it to the Head of CBBC that they are being filtered out again.

The day before most kids began the new school term a year ago, CBBC's agony uncle was on TV a few times during the day to help sort out worries and problems sent in by viewers. This year there was no such help.

Checking facts

Newsround on BBC1 yesterday began with a story about the "Black Pearl." Ross, 12, had visited the attraction in Torquay and realised straight away that it was a fake - a different ship altogether. Sonali said "Twelve year old Ross begged his mum to take him to see the ship, and paid £7.50 to get on board." So it seems he paid for his own and his mum's ticket, because according a local newspaper story adults are charged £5 and children £2.50 to board.

On Monday I blogged about Jeremy Paxman's lecture to the Edinburgh International Television Festival. This (YouTube video) is part of what Jeremy Paxman had to say about blogs: The problem with blogs is the same as their strength: they don't operate by conventional journalistic rules about checking facts, and they're unencumbered by any thought that there might be more than one side to a story.

So, in the interest of fairness and truth I have in most cases provided the source data for the facts here, or links to it, so anyone who wishes can check the story.

In Tuesday's blog I said: ".. However in the BBC's attempt to impose more rigid age limits on children's programmes as part of the 'Creative Future' strategy, it will inevitably lose that second option of dealing in reality - both the positive and negative sides of reality. ..."

Thinking about it, there is no reason at all why the loss of reality in programmes is inevitable in those circumstances. Fantasy has its place in programmes as well of course - but it should play second fiddle to reality.

Finally, on the subject of checking facts I misspelled 'Showcomotion' in my last blog.

New-look CBBC

The new term for CBBC programmes starts next week. Jana Bennett, Director of BBC Vision spoke about children's television in an invited keynote speech to the Showcommotion children's media conference last month. Ms Bennett claimed: We help children understand themselves and their relationships in all their rich complexity and in particular, understand their world – begin to fathom their navigation of relationships, their situation, through the experience of others whom they can relate to. In the conference overview, the speech was described as "Jana Bennett’s evangelic keynote."

But the truth of Jana Bennett's claim is somewhat different. In May last year Richard Deverell was asked to explain the axing of Byker Grove, which annoyed many older kids who felt it was exactly the type of programme they wanted - see blog dated 13 May 2006. Max, a CBBC viewer, said then: surely the BBC needs more shows that relate how hard teenage life is, not less. A year later, on 15 May 2007, Mr Deverell said that CBBC was looking at a modest increase in funding for the children's department, not a decline in funding. We should begin to see the results next week.

The BBC may take the view that things like web videos and YouTube are partly responsible for its difficulty in holding onto audiences. But the reason is also down to the fact that CBBC is starting to lose its sense of purpose, and is moving more and more into a world of fantasy. The success of books like the Harry Potter series may have something to do with this, but despite Potter's popularity millions of kids still appreciate the stark difference between fantasy and reality.

There may be a place for an 'M.I.High', but there should also be a place for the reality of a 'Grange Hill' where some kids starve themselves to look thin, some self-harm or take drugs, families break up and friends fall out. However in the BBC's attempt to impose more rigid age limits on children's programmes as part of the 'Creative Future' strategy, it will inevitably lose that second option of dealing in reality - both the positive and negative sides of reality. Hear no evil and speak no evil seems to be the attitude of mind at CBBC. But will Ofcom even consider such fundamental issues as part of its ongoing review into public service broadcasting? Ofcom say they are looking at the content of kids TV, so we should find out soon enough.

The BBC has pointed out that Blue Peter never set out to cheat its viewers - and I think that's accepted by most fair-minded people. It was, as Ms Bennett says, "a case of bad judgement under pressure of a live programme rather than deliberate attempt to deceive viewers." But the same cannot be said for the BBC's approach to Newsround's viewers. (see eg blog 16 July 2007).


Jana Bennett claimed to "help children understand themselves and their relationships in all their rich complexity." However just yesterday I noticed that CBBC's "Your Life" webpage section is being axed. At the top of the page it says "Your life ... everything you need to know about growing up" and now, under that, there is a notice saying "Bye bye for now. Your Life is closing on September 3rd. Aaron will be sticking around, so you'll still be able to get his advice and find the helpline information."

It isn't clear what exactly is going on, but CBBC's web "Your Life" section has dealt with many children's problems recently, and if anything you might think it should be expanded rather than shut down. Yet another example of CBBC retreat from reality, when life issues such as depression and relationship breakdowns are at least as great a problem as they ever were.

Richard Deverell replied in a panel discussion at Showcommotion that CBBC will launch in September with a more simple and coherent brand in response to feedback from children who said ‘There are great fireworks but no display.’ I wonder what that means. We'll get to see very soon now, but on recent form it looks like it's going to be a damp squib.

The James MacTaggart Memorial Lecture

Last week Jeremy Paxman was speaking at the Edinburgh International Television Festival. And making one or two good points, though oddly not a single word of praise for BBC Four. However Paxman was probably mistaken to join the bandwagon of those criticising the BBC Trust. He said: "I know the BBC Trust hasn’t been in the job very long. But it does seem a big disappointment that it appears so far to consider its job to be more to do with chastising the senior management than with preaching a higher social purpose for the organisation." All very well to promote a higher social purpose, but that won't be achievable before cheating and other shenanigans are relinquished at the BBC.

Jeremy Paxman was putting the cart before the horse.

Catherine's press pack report

Newsround BBC1 - 21 August 2007 @ about 5.30 pm

Transcript

Ellie: Have you ever been picked on because of the way you look? Presspacker Catherine got in touch with us 'cos she's fed up with being called names because of the colour of her hair. Here's her report.

Catherine: Hi, I'm Catherine. There's nothing unusual about me. I'm just a normal ten year old girl, except sometimes I get picked on (she removes her hat) because of this. Yes, I'm ginger. It's not my fault I'm ginger, but so what if my hair colour's different - it's just hair. (Screen caption: Being picked on is horrible) I'm still the same as anyone else.

Me and my brother have red hair and we are proud of it. (Screen caption: You can't help your hair colour) People wouldn't like it if I went around saying (shouts at someone through a megaphone) "oi boring brunette" or "dumb blonde". So why do people pick on gingers?

Dr Angharad Rudkin (child psychologist): All of us want to fit in, we want to be accepted, we want to be part of something. Now if the bullies are pointing out that you're different, you're not going to fit in then that can really upset us. If it is happening to you the best thing to do is not show the bullies that you're worried or upset about what they're doing.

Catherine: Hair colour hasn't stopped Charlie Clements. He's famous for playing Bradley Branning in EastEnders. (Speaks to Charlie) Have you ever got picked on because you're ginger? Charlie: Erm, sometimes. Not overly picked on when I was older, but when I was younger yeah there was a few names flying about at school. Catherine: Has being ginger helped you be a actor? Charlie: Yeah, I suppose it has really. It's helped me get this part definitely. I think in my audition I said something like there's not enough ginger people on TV. And I think thats partly why they gave me the part. So, yeah I suppose it has.

(Screen caption: Some people dye their hair)

Catherine: I know I could dye my hair blonde or brown, but that's not gonna happen. If you've got a problem with gingers keep it to yourself. (Screen caption: Being ginger is great!) This is Catherine, reporting for Newsround from Hertfordshire.

Ellie: Thanks Catherine. And if you've got a story you'd like us to investigate, why not get in touch?

Webpage

It's almost a month since the BBC's Director-General came clean about their programmes deceiving the public. Mark Thompson said "deceiving the public is never the right thing to do" and "it has to stop." (see blog 31 July 2007)

Newsround wasn't one of the programmes running faked competitions but it is a programme which has been unfaithful to its viewers for quite a while. I asked them what will be done to make the programme inclusive and a reply has been a long time coming. But I hope to know soon if they intend to make any changes, or if they're simply going to carry on as before.

Discrimination on CBBC (continued)

Article 1 of the UN Convention on the Rights of the Child defines a child as "every human being below the age of eighteen years," unless under applicable law Majority is attained earlier.

Newsround might be improving. Last Tuesday Lil Chris, who's nearly 17, talked about his life and ended by saying "Now you've heard my story, Newsround wants to hear yours. So get onto the website. This is Lil Chris reporting for Newsround."

But ageism, in this case rejection of older teens, is only part of the problem - Newsround still doesn't seem to want to report any lgbt stories.

John Reith, the first BBC Director-General although secretly bisexual himself, had no time for staff who failed to live up to his puritanical standards of morality. The hypocrisy of Reith still lives on in the Corporation. Children's TV personalities today can be gay, but only if they keep silent about it.

A comment left on this blog claimed that Biddy Baxter sacked Michael Sundin for being gay, and not for the reasons she gave Mark Lawson. Whatever the truth, her description in the late 1980's of Michael as "an effeminate whinger" could be suggestive of her inner puritanical motivation for not renewing his contract.

Quite a lot of gay people work for the BBC. At least that's the opinion of Andrew Marr (blog on 24 October 2006) and a well known Member of Parliament (blog on 16 September 2006.) True or not, there is still evidence of lingering prejudice at the Corporation since Biddy Baxter left her job as Editor of Blue Peter. As late as 2003 the BBC's Director of Television, Jana Bennett, expressed consternation that her daughter had even heard the word "lesbian."

In the 1990's some brave attempts were made to change things (see blog 2 June 2007), but all that has fizzled out, and the situation now is probably as dire as ever (except words like 'effeminate' or 'butch' probably wouldn't be used about employees nowadays.)

CBBC's reluctance to embrace inclusiveness and diversity is causing confusion, resulting in mixed signals to kids - that much became clear from the Children's TV on Trial season on BBC4 (see blogs dated 28 & 30 May 2007). The transcript there shows at first the kids were surprised to see gay issues covered on children's tv at all. But then Emily realises this is simply prejudice. All but one of them eventually accept that there's nothing wrong with being gay. Isn't it about time the BBC accepts that also?

Finally, Article 2 of the UN Convention on the Rights of the Child makes clear that children's rights must be protected against all forms of discrimination.

Discrimination on CBBC

The BBC, as the public service broadcaster in Britain, should provide programmes relevant to all children. An Ofcom report in February last year found that young people in the 16-24 year age range have become less likely to watch traditional television services. But despite the fact that young people were deserting TV, on 25 April 2006 - less than two months after Ofcom's report - the BBC's Director-General announced 'Creative Future'. Part of the original policy plan was to narrow the target age range of the CBBC 'brand' (as the BBC like to term it.)

The plan was to add a broadband-based teen service later.

At the time of the Director-General's announcement well over half of Newsround's web responses were coming from children aged 13 and above. Within weeks Richard Deverell, Head of CBBC, announced that Byker Grove was to be axed. Mr Deverell was asked to explain his actions and went on Newsround to answer questions from CBBC viewers.

Several emails asked Newsround why the BBC was concentrating on younger children and ignoring teens. Richard Deverell acknowledged that the BBC knew there was a problem, and said that hopefully in the "near future" they would provide services for 12-16 year olds (see blog 13 May 2006).

That was in May last year.

In August 2006 Tim Levell took over as Editor of Newsround. A survey of feedback in September 2006 indicated very few responses from anyone aged 15 or over. I wrote to the BBC on 14 September 2006 to explain what I had found, but the problem didn't improve. By December 2006 there were hardly any responses put up from children aged 14 or over (see blog 13 December 2006).

Last Wednesday Newsround appealed for viewers to contact the programme -

We're after your stories. It's all part of a survey we're helping to put together into what makes a good childhood. We want to know what you get up to in your spare time. Well in a minute we'll hear Shamona's story, but first let's see what our Gavin's been up to.

(Filmed insert) - What do you like doing? Who do you like to hang around with? Which issues do you care about? How safe do you feel when you're out and about? What do you do to keep fit? Loads of reports say children spend too much time playing computer games, don't exercise enough or eat the right kind of food, or watch too much TV. Now Newsround wants you to put across your side of the story. We want to know about the topics that affect your life. It's all part of a big survey we're doing alongside a charity called The Children's Society. You can tell us what you think, vote online or even send us a photo by going to the Newsround website. Over the next few weeks we want to hear what you get up to, what you love doing and what there is to do in your area. Here's Shamona with her story.... [Shamona then talks about her life, dancing, shopping, friends, keeping safe, internet. She ended by saying "Now you've heard my story, Newsround would like to hear from you. This is Shamona reporting for Newsround."]

Excerpt from Mark Thompson, BBC Director-General, speaking to his staff on Wednesday afternoon, 18 July 2007:

I joined the BBC in 1979 and spent years working in production. I have never been involved in a deception of the public. It would just never have occurred to me and I know it would never occur to the overwhelming majority of the people watching me this afternoon either.

On Newsnight that evening (BBC2 10.30pm), in a recorded interview, Mark Thompson spoke to Gavin Esler about how he aims to restore trust in the BBC:

Transcript

Gavin Esler: I asked the BBC's Director-General, Mark Thompson how damaging he thought these cases of deceit really were.

Mark Thompson: I think they're really very serious indeed actually. We've looked at about a million hours of television and radio over the last two and a half years - a vast amount of output. The overwhelming majority of the output we looked at seems to be entirely trustworthy, entirely honest. I believe the overwhelming majority of my colleagues in the BBC have got very high standards, and understand the BBC's values about truth and honesty with the public. We found a small, but totally unacceptable, number of cases where that has broken down. And - not for personal gain, not for reasons of malice, but because of a misguided attempt it would appear in most cases to keep a programme on the air or deal with a production issue - I'm afraid some of our colleagues have done things which are totally unacceptable.

Gavin Esler: Some of these programmes are jewels in the crown of the BBC: Comic Relief, Sport Relief, Children in Need and a World Service programme.

Mark Thompson: What I've tried to do today with all of my colleagues in the BBC, and indeed with our suppliers, is to say this has to stop - it has to stop. Deceiving the public is never the right thing to do. There's no excuse for doing it. And in the end, from now on - I thought this was clear before, but absolutely make it clear now - from now on, if it happens we will show people the door.

Gavin Esler: You've introduced a culture of change into the BBC. There's a lot of young inexperienced producers in the BBC, you've spread too thin doing too much. As Michael Grade put it, people are not being trained properly.

Mark Thompson: We have, and the BBC has always had, a lot of young production staff. It's true on Newsnight, it's true on every programme we make. And I meet young producers and researchers. I also meet young 'indies' who've got very very high values. But I want to say as a result of this relatively small number of instances, I don't want to take any chances with culture or with training. And one of the things I've announced today is you know of the fifteen thousand, sixteen thousand, people inside this organisation who deal with editorial matters, with content, and for our suppliers and for the freelance and casual sectors, we want to make sure that everyone understands what we require, and also what our values are.

Gavin Esler: Have you really got to the bottom of this, or do you think there could be more cases?

Mark Thompson: I don't think we have quite finished. I mean you can appreciate looking at, and trying to understand and trawl through, the volume of content we're talking about is a Herculean task. We have found the overwhelming majority of these cases we have found and we have voluntarily disclosed. If we find more serious breaches of this kind we will disclose them. But I want to say, you know, that process should continue and we should understand exactly why each case happened. If we can make redress or recompense to members of the public if there's any loss in these, we will try and do that as well.

Gavin Esler: There could be compensation?

Mark Thompson: It's possible. The character of many of these "competitions" as they were really quite small scale, often token or even spoof competitions. And we're not talking in any cases about big money, big prize money or anything like that, or indeed about in virtually all cases even premium phone lines. So they are rather unlike some of the other issues which have come up across the industry. But we will do that. At the same time Gavin though, what we also have to do is make sure that we relentlessly put in place all of the safeguards we need, through training through absolute clarity with our editors and our editorial leaders about the fact that compliance with our values is not a kind of nice-to-have or a voluntary option. It is absolutely required. And more than that. It's the duty of the people who lead our production teams to have an eye to the culture of the people in the production team. But also I would say that the other part of this is to support junior members of staff. You know we want to be in a position where if there is a problem - let's say a technical problem with a programme - that any member of the production team feels they can confess there's a problem, they can share the problem, and share it with their boss on the programme, but if necessary share it with the public. It's much better to make a clean breast to the public if it's a problem than think the best thing is to take some Herculean and disastrous you know step into thinking if we deceive the public in some way we'll get away with it.

Gavin Esler: But that makes my point. There's been a management failure. Have you considered your position? Have you considered resigning?

Mark Thompson: I think what I want to say is this. Given the scale of what the BBC does, you know 400,000 hours of broadcast output, millions of web pages every year, we will - the nature of broadcasting, particularly live broadcasting is - we will see some serious mistakes. I think the way to judge me, the way to judge the whole leadership of the BBC is how we react to those mistakes and whether, if we discover weaknesses in our system, we've put things in place to reduce or eliminate those weaknesses entirely. That's what we're going to do. And I will be judged, the BBC Trust have made it very clear to me today that they will judge me and they will judge my colleagues on our success in taking this utterly seriously which I assure you we do. But then over the coming months putting in all the steps in place to make sure that these instances either never happen again - which of course is the ideal - or that that the chances of them happening is reduced to absolutely as small as it humanly can be.

Gavin Esler: Do you accept that the BBC licence fee is based on trust from the British public and tonight many people will be saying why should we trust the BBC?

Mark Thompson: Well I believe that in these instances we've let the public down very badly. What I would say is I hope that the public would also recognise that what we've done today, and what we've done over the last few months is try to be very open and honest about this issue. Both about the fact that it exists, to explore, I think more thoroughly than any other broadcaster I'm aware of, exactly to what extent this problem exists, how widespread it is, and also that we are totally committed to putting this right and in this respect fully winning back their confidence.

Gavin Esler: Thank you very much.

Mark Thompson: Thank you Gavin.

There was a comment on my previous blog entry. Someone asked about my 'obsession' with Newsround.

Newsround isn't the only programme discussed here. In fact ironically the comment is posted on a blog entry which concentrated on Blue Peter and Biddy Baxter. Sometimes this blog also criticises adult programmes - Jonathan Ross being an example in my blog dated 7 July 2007.

I did choose to deliberately target Newsround because it is a news programme and, as such, should be subject to the same standards of impartiality as other news programmes. Adult news programmes may, as the comment says, be unenlightened when it comes to gay issues, but they do report important lgbt-related items like the introduction of civil partnerships. In addition the main BBC News website usually helps to make up for less important lgbt stories not covered in detail on TV news.

I think that Newsround is in many ways an excellent programme. For example the day after Gordon Brown became Prime Minister most of the 'adult' news programmes were still giving wide prominence to Mr Brown and his Cabinet appointments. Newsround, however, concentrated on the flooding in Hull which was affecting people there in a very real way.

Then on 6 July 2007 Adam was reporting live from Toll Bar, warning kids about the dangers of infection from the flood water. The issue wasn't covered on other programmes at the time. And the report was very well done with Joanne, an expert from the Environment Agency, there to carry out tests and explain the dangers from flood water. Some newspapers only headline the dangers today.

The 'Creative Future' initiative, which sought to narrow the target age range of CBBC's audience (blog 16 July 2007), was a very big mistake. In the case of the flooding news, for instance, is it right that only younger kids, but not teens, should be warned about the dangers of flood water just because the BBC says they aren't part of Newsround's target audience? Isn't the water potentially a danger to kids of all ages?

The point of having a children's news programme is surely that it should be relevant to children, and the problems they face in life and in school. Many young people in Britain were, and still are, affected by flooding, and that's why the programme was right to lead with it in the early days.

ChildLine's report last year made clear that many are affected by homophobia (See blog on 3 September 2006), so why not properly report that story too? The BBC says, in its Statements of Programme Policy 2007/2008 that it has a duty to be inclusive, but it has not lived up to the promise - on Newsround and on CBBC in general. It also says it is "committed to reflecting the diversity of the UK audience." CBBC has actually become less inclusive since the 1990's, and more recently some of the thinking behind 'Creative Future' has only made things worse.

If Newsround is not the issue, then what is?
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Only a few days to the start of Pride in Brighton & Hove.

The main event is the Pride Parade on Saturday 4 August 2007. This year the event will include a demo as part of the BYC campaign to Stop homophobia in Poland.

In my blog on 6 June 2007 I mentioned Michael Sundin.

Last week's newspaper headlines were an indictment of the Corporation as a whole after a culture of deception was unearthed. Newsround wasn't one of the programmes directly criticised, but BBC Director-General Mark Thompson has, according to The Telegraph, initiated a compulsory training scheme for all of his 16,500 programmes and content staff which will focus "on the issue of honesty with audiences". The initiative is called 'Safeguarding Trust.'

One of the programmes which was directly criticised is Blue Peter, because of a faked phone-in competition winner last year.

Blue Peter was, for many years, run by Biddy Baxter, and as its editor she was responsible for deceiving viewers. In a recent interview with Mark Lawson she laughed off the "Two Petras" incident: Mark, it was a little puppy, it had made about a thirty second appearance at the end of one programme - in those days the programme was once a week. We were not going to break the hearts of very small children by saying "the puppy's died." That was perfectly okay - I'd stand by that, and I'd do the same again.

Soon the BBC will be spending hundreds of thousands of pounds on integrity training. If the training course doesn't cover the unacceptability of incidents like this, it will be licence-payers money down the drain. Biddy Baxter exemplifies the outdated 'Auntie Knows Best' ethos, and that is where the rot set in.

Later in the Mark Lawson interview Biddy Baxter claimed that Michael Sundin wasn't sacked from Blue Peter for being gay, but because he was "hugely unpopular" and said "his leaving the programme was to do with the fact that children didn't like him, nothing to do with his sexual proclivities."

In April 1985, about a month before Michael Sundin's contract was due to be reviewed/renewed, BBC Children's Programmes, Television asked the Broadcasting Research Department to carry out an urgent study of children's TV presenters. The work needed to be undertaken rapidly, ostensibly for the purpose of helping decisions on the "deployment" of children's TV presenters that Autumn. Results of the research were conveyed back in early May.

Approximately 200 children between the ages of 8 and 13 took part in a telephone survey to assess the presenters from five different Children's programmes: Blue Peter, Newsround, Screen Test, Beat the Teacher and Saturday Superstore. They were asked to rate presenters as follows:

Like as a person: 2 = Like a lot, 1 = Like a little, 0 = Dislike

Rate as a presenter: 2 = Very good, 1 = All right, 0 = Not very good

The survey found that John Craven was considered best presenter (rated 1.69 on Newsround), and Michael Sundin was considered the worst presenter (rated 1.06 on Blue Peter). However Sundin's rating in terms of likability as a person (1.17) was not quite the lowest - that position went to Mark Curry (rated 1.15 on Screen Test).

Michael Sundin's last appearance on Blue Peter as a presenter was on 24 June 1985. One year later Mark Curry, despite the findings of the internal research, became a Blue Peter presenter and remained on the programme for three years.

Excerpt from Mark Lawson's interview with Biddy Baxter

Excerpts from Blue Peter: the inside story by Biddy Baxter and Edward Barnes